Our Association, Private Guides of Europe

Born in 2020 during an unprecedented time of uncertainty for the travel industry, Private Guides of Europe celebrates our unwavering belief in the power of mindful travel to create a better world: its power to deepen human connections, expand our horizons, and change our opinion of the world and our place within it.
Raconteurs by nature, with a flair for capturing your imagination and inspiring your senses, we at Private Guides of Europe are driven by the desire to consistently deliver the very best travel experience. By connecting like-minded travellers with the creme de la creme of Europe’s private guides, each dedicated to unmatched quality and a common ethos, we bring our passion to life.

Private Guides of Europe is made up of a carefully curated, hand-picked selection of exclusive tour guides from over twenty countries across the continent. Our stamp of excellence is approved by a rigorous selection process based on customer reviews and passion. We are therefore able to proudly guarantee a five-star experience anywhere in Europe. In other words, you can place your trust in us to consistently deliver impeccable service of the highest quality.

Read more about the Essential Requirements to become a partner of this network.

We are committed to quality and driven by passion. These characteristics, coupled with a dedication to a holistic travel experience, marks Private Guides of Europe as truly remarkable. Each and every private guide’s motivation extends far beyond merely ticking off highlights from a preordained list. We curate tailor-made tours with the intention of their being the unmistakable highlight of your trip, elevating your travel experience to the status of the unforgettable, the life-defining. We strongly believe that this can only be achieved by delivering tours which perfectly encapsulate the authentic feeling of a city. We promote unique itineraries which have been inspired by word of mouth and the lived experience and curated by skilled, local guides who live and breathe their hometowns. We inspire our guests to become ambassadors for each destination, and we take great pride in adding another vibrant colour to your ever-expanding palette.

Formed in response to the 2020 pandemic, we aim to encourage a kind of tourism which creates mindful visitors, one which respects our planet and celebrates local communities and cultures. We want to both represent and uphold the very souls of our cities, and allow them to flourish. Whether you’re ambling through the winding streets of Tuscan towns, discovering hidden gems glinting off the beaten track in Amsterdam, or exploring the breathtakingly timeless villages of Slovenia, we invite you to join us on our adventure.